Overview

 

With an initial budget of $5 million dollars The scope of our project was to push out unique offers at 10 times the current rate. Since the printed version of the Sears and Kmart circular was broken up by six regions in the US, Our initial task was to break up offers at a state level.

Initial Concepting

 

Through brainstorming sessions, wireframe and visual comp deliverables, I assisted the team in concepting a website and app for customers who wanted local store offers delivered digitally. Layouts explored in the wireframes included various product displays, a sticky scrolling filter bar, and enticing offers throughout. Features explored beyond the standard shopping experience included dynamically changing personal messages, price alerts and notifications, contextual menus for sharing, and a shopping event calendar module.

The Final Result

 

Our in-house team carried out further refinements, features, and visual design of the website and app. The main hero combined store and personal offers that changed depending on the time of day you visited, giving it a continuously fresh feeling. New features to note include the ability to save and share offers for easy access later, a section for consumer reviews, and the ability to see live price updates.

Buzz

 

Sears Holdings Corporation released the Sears and Kmart “Local Ad” on June 01, 2011.

360º

 

The Local Ad received such overwhelming positive feedback, that the print circular was re-designed to match the online experience. API calls were made from a local repository to assure offers were consistent and seamless, regardless of delivery.

LUONGOMADE

Sears Local Ad

 

In 2011 Sears launched the “Local Ad” to translate traditional print circulars into an online experience. I was brought in to lead an in-house team in exploring new ways to deliver a product that was local, personal, innovative and engaging.

 

Information Architecture   |   Visual Design   |   Product Design

Overview

 

With an initial budget of $5 million dollars The scope of our project was to push out unique offers at 10 times the current rate. Since the printed version of the Sears and Kmart circular was broken up by six regions in the US, Our initial task was to break up offers at a state level.

Initial Concepting

 

Through brainstorming sessions, wireframe and visual comp deliverables, I assisted the team in concepting a website and app for customers who wanted local store offers delivered digitally. Layouts explored in the wireframes included various product displays, a sticky scrolling filter bar, and enticing offers throughout. Features explored beyond the standard shopping experience included dynamically changing personal messages, price alerts and notifications, contextual menus for sharing, and a shopping event calendar module.

The Final Result

 

Our in-house team carried out further refinements, features, and visual design of the website and app. The main hero combined store and personal offers that changed depending on the time of day you visited, giving it a continuously fresh feeling. New features to note include the ability to save and share offers for easy access later, a section for consumer reviews, and the ability to see live price updates.

Buzz

 

Sears Holdings Corporation released the Sears and Kmart “Local Ad” on June 01, 2011.

360º

 

The Local Ad received such overwhelming positive feedback, that the print circular was re-designed to match the online experience. API calls were made from a local repository to assure offers were consistent and seamless, regardless of delivery.

Sears Local Ad

 

In 2011 Sears launched the “Local Ad” to translate traditional print circulars into an online experience. I was brought in to lead an in-house team in exploring new ways to deliver a product that was local, personal, innovative and engaging.

 

Information Architecture   |   Visual Design   |   Product Design

Overview

 

With an initial budget of $5 million dollars The scope of our project was to push out unique offers at 10 times the current rate. Since the printed version of the Sears and Kmart circular was broken up by six regions in the US, Our initial task was to break up offers at a state level.

Initial Concepting

 

Through brainstorming sessions, wireframe and visual comp deliverables, I assisted the team in concepting a website and app for customers who wanted local store offers delivered digitally. Layouts explored in the wireframes included various product displays, a sticky scrolling filter bar, and enticing offers throughout. Features explored beyond the standard shopping experience included dynamically changing personal messages, price alerts and notifications, contextual menus for sharing, and a shopping event calendar module.

The Final Result

 

Our in-house team carried out further refinements, features, and visual design of the website and app. The main hero combined store and personal offers that changed depending on the time of day you visited, giving it a continuously fresh feeling. New features to note include the ability to save and share offers for easy access later, a section for consumer reviews, and the ability to see live price updates.

Buzz

 

Sears Holdings Corporation released the Sears and Kmart “Local Ad” on June 01, 2011.

360º

 

The Local Ad received such overwhelming positive feedback, that the print circular was re-designed to match the online experience. API calls were made from a local repository to assure offers were consistent and seamless, regardless of delivery.

Sears Local Ad

 

In 2011 Sears launched the “Local Ad” to translate traditional print circulars into an online experience. I was brought in to lead an in-house team in exploring new ways to deliver a product that was local, personal, innovative and engaging.

 

Information Architecture   |   Visual Design   |   Product Design

©LUONGOMADE